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Wednesday, July 22, 2015

Soundtrack across the Summer Highway

Rolling tires against dry valley asphalt with hot summer air rushing over your windshield, you once again are making that great journey across the central valley of California, an extended odyssey in your car to meet with friends in Clear Lake or head to Disneyland with the family. Your summer roadtrip has begun.

You’ve already been released from your work schedule and have suspended all errands and chores. You and your partner are resetting your life for this journey. Wherever the destination may lead, you are now focused on the journey itself, without the usual stop and go of everyday commuter traffic. This road is long with few stops and greatly reduced traffic.

Conversation entangles you and your partner’s journey with topics about the destination, lunch, work, family, and other matters. Eventually you both discover a quiet moment where you can mutually absorb the trek’s narrative. Watching the rolling hills and small communities you pass, you eventually ask your partner to find something to listen while you drive.

Instead of focusing on your car stereo, your partner does something different. They pull out their smart phone and turn on its Bluetooth antenna, connecting their phone to your stereo via your GROM Audio car-kit. They browse their music collection for something special—something that suits the journey that both of you are on. They find nothing.

They turn their attention to an app on their phone called TuneIn, a service that offers radio stations broadcasting through the world. They look at their list of stations they follow. Unfortunately, most of these stations only serve their interest during the work week. They don’t offer anything to this journey.

They decide to look at another app. This time they chose Pandora, a service offering music based on songs or artist you select. They don’t find anything there that appeals to this journey; however, they make a new station based on a song they have heard for a while but seems to fit the trip, “Life is a Highway.” Light and an energetic, this song creates a Pandora station full of buoyant songs that bring energy to the road, as your trip creeps past the first hour

The music plays on your stereo via your copy of GROM Audio’s GROM-BT3 car kit. This car kit, along with many others offered by GROM Audio, provides access from your hand-held device (smart phone, mp3 player, etc.) to your car stereo system. Access is provided either by Bluetooth, USB cable, or aux cable. Some models offer voice activation and/or access to steering wheel controls.

GROM Audio is focused on making your mobile devices more assessable to your car, while greatly improving the safety of your driving experience.

The second hour of your trip is pleasantly enhanced through your partner’s music selection; however, traffic is coming to a major jam several miles up the road. Because your car is connect to your partner’s smart phone via GROM’s car kit, you receive an alert through a traffic app your partner installed on their phone. This app announces the traffic alert and offers an alternative route through your car’s stereo system.

Soon, you quickly avoid the traffic jam while discovering a new road on your journey.


And finally, enjoy GROM’’s Summer Play List @ https://soundcloud.com/treamwith/sets/summer

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