GROM Audio: The Beginning of a Start Up Company

Based in the heart of Silicon Valley, GROM Audio understands the vast progression of technology and startup culture. With countless entrepreneurs flocking to the Bay Area to begin their latest venture, the competition is stiff and setting yourself apart can be even tougher. As a new technology company ourselves, we strive to deliver exceptional products which build on innovation and as GROM continues to grow, our team learns about the pitfalls of creating innovation from scratch.

Now as we prepare to unveil our latest aftermarket auto solution, which will transform outdated stock stereos into connected car systems, our team is working tirelessly to stand out in the sea of technology startups and giants alike. As we embark on our latest venture, we have found that building a community of shared knowledge is the best way to continue to create innovation. These are some tips that have helped GROM Audio grow!

1.) Setting Yourself Apart

• Since technology has allowed people to sell, market and reach consumers without having to purchase a storefront, starting a company is easier than ever. This means there is countless competition, whether legitimate or not.

2.) Funding

• Determining where to find money—whether it is a business loan, crowdsourcing or finding investors—to be a successful company, you must have "seed" money. While there are many ways to achieve funding, for many startups it is hard to finding right investment for your vision.
• Understanding the funding processes when reaching out to investors—who are the right investors, what do they receive for their investment, when do they receive it, etc.

3.) Knowing the right way to spend your investments

• Once, if ever, you receive an investment for your vision, where does that money go? To design? Production? Or getting your brand name out there? What if you don't have a brand identity yet? Do you spend money on creating a recognizable logo or do you spend money on creating the product?
• Prioritizing within a startup can be very difficult and hard to navigate when you are beginning. Deciding where to start can be challenging… want some advice, well a consultant costs a pretty penny too. 

4.) Forming a startup team

• Many startups begin from the idea for a product or service, like GROM Audio. But the idea to create a product that can transform your driving experience is not a business plan. Forming a team that can design, manufacture, market and generate revenue to continue production; all on a typically small starting budget is one of the hardest aspects of the startup culture.

Stay tuned for more tips as GROM Audio prepares to unveil our next car audio solution, on our path to aftermarket audio innovation! 

GROM Audio to Sponsor Booth at the 16th Annual Volvo Car Show

 

GROM Audio is proud to announce we will once again partake in California's annual Volvo car show. Dubbed the Sweet Sixteen, this year's 16th annual car show and swap meet will showcase the latest technology within the auto industry, while GROM Audio sponsors our own booth.

At the GROM Audio booth, attendees can see live demonstrations of our newest audio adapters, including our new infotainment interfaces, which give drivers the ability to integrate entertainment and information in the car through their own smartphone. With vehicle-specific adapters for not only Volvo, but over 30 other car makes,  GROM Audio provides drivers with affordable options to stay up-to-date with the most modern technology.

The annual event, held in Davis, CA, continually receives countless attendees looking to get a sneak peek into the next generation of auto technology, making it the perfect place to present our newest projects. While showcasing and demonstrating our audio adapters, the GROM booth will also feature a competition for Best Audio and Technology for sponsors as well as a raffle giveaway for attendees to have a chance to win a free GROM Volvo car kit!

Event Details:
What: 16th Annual Davis Car Show and Swap Meet
When: April 6, 9AM-1PM
Tickets: Purchase Here

Convert Your Current Car Stereo System Into An Infotainment Center

Today we expect technology to be at our fingertips everywhere we go, including while we are on-the-go in our vehicles. Therefore, new cars have begun to come equipped with infotainment centers, which combine the need for entertainment and information in one easy-to-use interface.

But what if you do not want to purchase a new car or upgrade your entire sound system to benefit from these new technological advances?

GROM Audio has your infotainment solution, without the costly prices of making those unnecessary vehicle or sound system purchases. Through a variety of vehicle specific car audio adapters GROM delivers drivers the same combination of entertainment and information through Bluetooth wireless capabilities or direct connection. Providing drivers with infotainment solutions for vehicles ranging from 1991-2013, GROM Audio's car kits allow drivers to stream music, make hands-free calls, access voice turn-by-turn navigation and much more.

Giving drivers customizable solutions to their car audio issues, GROM strives to fix your in-car listening problems, while giving you the latest modern technology while driving. With the ability to implement a plethora applications from your smartphone, tablet or other multimedia device drivers can access even more infotainment than ever through GROM's car audio adapters.

So rather than toying with the idea of making a costly purchase to upgrade your in-car listening experience, let GROM Audio help transform your current factory car stereo into exactly what you want. Through easy installation and intuitive functionality GROM car kits will bring your vehicle up-to-date with the latest car audio technology!