Rolling tires against dry valley asphalt with hot summer
air rushing over your windshield, you once again are making that great journey
across the central valley of California, an extended odyssey in your car to
meet with friends in Clear Lake or head to Disneyland with the family. Your summer
roadtrip has begun.
You’ve already been released from your work schedule and
have suspended all errands and chores. You and your partner are resetting your
life for this journey. Wherever the destination may lead, you are now focused
on the journey itself, without the usual stop and go of everyday commuter
traffic. This road is long with few stops and greatly reduced traffic.
Conversation entangles you and your partner’s journey
with topics about the destination, lunch, work, family, and other matters.
Eventually you both discover a quiet moment where you can mutually absorb the
trek’s narrative. Watching the rolling hills and small communities you pass,
you eventually ask your partner to find something to listen while you drive.
Instead of focusing on your car stereo, your partner does
something different. They pull out their smart phone and turn on its Bluetooth
antenna, connecting their phone to your stereo via your
GROM Audio car-kit. They browse their music
collection for something special—something that suits the journey that both of
you are on. They find nothing.
They turn their attention to an app on their phone called
TuneIn, a service that offers radio stations broadcasting through the world.
They look at their list of stations they follow. Unfortunately, most of these
stations only serve their interest during the work week. They don’t offer
anything to this journey.
They decide to look at another app. This time they chose
Pandora, a service offering music based on songs or artist you select. They
don’t find anything there that appeals to this journey; however, they make a
new station based on a song they have heard for a while but seems to fit the
trip, “Life is a Highway.” Light and an energetic, this song creates a Pandora
station full of buoyant songs that bring energy to the road, as your trip
creeps past the first hour
The music plays on your stereo via your copy of GROM
Audio’s
GROM-BT3 car
kit. This car kit, along with many others offered by GROM Audio, provides
access from your hand-held device (smart phone, mp3 player, etc.) to your car
stereo system. Access is provided either by Bluetooth, USB cable, or aux cable.
Some models offer voice activation and/or access to steering wheel controls.
GROM Audio is focused on making your mobile devices more assessable
to your car, while greatly improving the safety of your driving experience.
The second hour of your trip is pleasantly enhanced
through your partner’s music selection; however, traffic is coming to a major
jam several miles up the road. Because your car is connect to your partner’s
smart phone via GROM’s car kit, you receive an alert through a traffic app your
partner installed on their phone. This app announces the traffic alert and
offers an alternative route through your car’s stereo system.
Soon, you quickly avoid the traffic jam while discovering
a new road on your journey.